Kik started out as a very small app, but has grown to be one of the giants of Instant Messaging. It was recently announced that Kik Messenger is currently estimated to be worth in excess of 3 billion USD. Many wonder where this valuation comes from. In this paper I will explore what makes Kik so attractive to investors, and why it is worth $3 billion. In addition, the dangers to Kik’s valuation will be covered. These dangers include Kik Hack Tools and spam that might threaten to alienate Kik’s userbase. An example of one such Kik Hack tools can be found on http://kik-hack.com
Kik is an instant messaging app that is especially popular among teens in the United States. It is among the favorite applications for teenagers to keep in touch. It currently has 275 million registered users. With such a large user base, After all, Snapchat happens to be valued at $20 billion dollars. Granted, Snapchat has a larger userbase than Kik, but Kik is growing steadily. However , while Kik Messenger’s valuation might seem low, there is an intricate difference between Snapchat and Kik that makes Snapchat worth so much more than Kik. This difference lays in the possibilities for advertisements on the apps. Snapchat has already successfully implemented ads in their app, and their valuation reflects this. Furthermore, Snapchat sells filters and replays. For Kik, it will be much more challenging to find an effective monetization model. However , if they manage to do so it should be expected that their value increases tremendously. There are some factors that Kik has to take into consideration though. Spam is the main thing that plagues Kik. Whatsapp, Facebook Messenger and Telegram are all competing with Kik for the same userbase, and they have far less spam bots than Kik does. |